This declaration is stated on here to make things publicly clear, since Google are uninterested in abuse of their ‘Review’ system. Do you have fake negative reviews? Fed up being ignored by Google? Reply and let us know.
Have you recently read reviews for Skip Hire? Do you use reviews to compare how good or bad a business is? Are reviews relevant to your trust before booking online?
As example of the abuse of Google’s system, I will link several fake negative reviews on this page. You can see the alleged ‘customer’ called ‘Sohie M‘ who has currently left five 1-star negative reviews with different skip hire providers. Now it is strange because none of these 5 well established businesses have any record of a ‘Sophie M’ named customer, with all staff at the locations having any knowledge of an unresolved problem at the time of these reviews. So, it seems highly likely these are unfounded and not genuine comments, certainly they are not believed by any of the businesses she has reviewed. However, Google has no ‘proof’ and nothing is done to protect the genuine businesses.
To be fair, this example fake account is rarely used and these reviews are spread over the last 2 to 3 years, so we’ll start with the most recent and work back:
14-Feb-18 – North London skips area: https://www.google.com/maps/reviews/data=!4m5!14m4!1m3!1m2!1s103994603416914686588!2s0x487619a20c46a7ef:0x54153ba37f7bd492?hl=en-GB
Then we have the company ‘Hippo’ where the review has been added to their Portsmouth location but they are known to provide skips in North London too: https://www.google.com/maps/reviews/data=!4m5!14m4!1m3!1m2!1s103994603416914686588!2s0x487442cb5115f983:0x6cac660fac8d6aed?hl=en-GB
A couple of month prior to these February examples we have Hunt Skips, also providing Skip Hire in North London: https://www.google.com/maps/reviews/data=!4m5!14m4!1m3!1m2!1s103994603416914686588!2s0x48761e97fde36815:0x44ab0e56c12855fd?hl=en-GB
Next we travel back a year or so to the review left on a Hertford Skip location, although they do also provide skip hire in North London: https://www.google.com/maps/reviews/data=!4m5!14m4!1m3!1m2!1s103994603416914686588!2s0x487627a0638d9417:0xe28f278d5057f9d0?hl=en-GB
That review above was more personal too me, as I had direct experience here at the time and know for a fact that this incident did not happen. More than one year ago I realised the Google review system is being abused and I recognised nothing is being done about that. However, this fake review stayed and I now had knowledge that Sophie M was a fake and may be connected to another skip hire company.
The only prior review was left for a Scaffolding Company about a year earlier than the second one. However, it did eventually come to light that this company also provides or arranges Skips in North London….. https://www.google.com/maps/reviews/data=!4m5!14m4!1m3!1m2!1s103994603416914686588!2s0x4876328c1e86bca7:0xcbb685292f38fc70?hl=en-GB
Anyway, my point stands that Google are uninterested in these or any other reviews. Simply, they make it highly difficult to report or give reasons, they do very little to police their system, they take very minimal action, or none at all. Our disgust is firmly aimed at Google, not the fakers. For certain, the whole ‘Customer Review’ system that Google promote is flawed, underfunded and non-maintained. No wonder it is being abused.
On the other side of the coin, you can buy as many positive reviews as you like, they are still easily available in many places online. This isn’t being clamped down on either.
Answer: Customers should just ignore all reviews, good or bad. Google has killed the trust and created a boom of fraudsters.